#1
No one should be shy about the need to love entrepreneurs, startups, big ideas, wanting to make a change, and striking out into the world to fill an identified hole. There's a lot of risk involved in that, and it can still work, but you have to do it right. In other words, you can't found what the New York Times dubbed a "bro co." and expect it to be sustainable. Enter the infamous Fyre Festival and, now, Uber.
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