The global makeup market size is likely to gain impetus from the increasing awareness programs regarding the usage of synthetic and toxic chemicals in cosmetics and their hazardous effects on skin. Thus, consumers are rapidly inclining towards natural products that are safer to use. Numerous manufacturers are investing huge sums in research and development activities to create products infused with botanical or herbal extracts. Fortune Business Insights™ provided this information in a recently published report, titled, “Makeup Market Size, Share & Industry Analysis, By Products (Powder, Gels, Lotions, and Others), By Application Area (Lips, Eyes, Face, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Brand Stores, Online/e-commerce Channels, and Others) and Regional Forecast, 2019-2026.” The report further mentions that the makeup market size stood at USD 43.82 billion in 2018. It is projected to reach USD 63.73 billion by 2026, thereby exhibiting a CAGR of 4.9% during the forecast period.

Competitive Landscape:

Key Players Adopt the Strategy of Acquisition to Strengthen their Position 

The market consists of several companies that are striving persistently to launch new products to cater to the rising needs of the consumers. They are also engaging in the strategy of acquisitions to expand their geographical presence.

Fortune Business Insights™ presents a list of all the companies operating in the makeup industry. They are as follows:

• Estée Lauder Inc.
• Unilever
• L’Oréal Professional
• Revlon, Inc.
• Coty Inc.
• The Procter & Gamble Company
• Avon Products Inc.
• Shiseido Co., Ltd.
• Kao Corporation
• Other key market players

An Overview of the Impact of COVID-19 on this Market:

The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. Some industries are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.

We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.

To get the short-term and long-term impact of COVID-19 on Makeup Market, Visit: https://www.fortunebusinessinsights.com/makeup-market-102587

Segment:

Property of Being User-friendly to Favor Growth of Powder Segment

In terms of products, the market is segregated into lotions, gels, powders, and others. Out of these, the powders segment is anticipated to lead by holding the maximum makeup products market share during the forthcoming years. It would occur because of the rising usage of cosmetics, such as eyeshadow palette, blush, and foundation. These are available only in powdered form. The demand for powder is also upsurging as they provide natural, lightweight, and clear look. They are suitable for all skin types and are hence, user-friendly.