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The escalating demand for convenient and easy-to-prepare food items owing to the hectic consumer lifestyles and work schedules is primarily propelling the jam market across the globe. Furthermore, the extensive availability of several product variants, such as spicy and tangy jams, is augmenting the market growth. In addition to this, the inflating consumer health concerns and the emerging trend of utilizing jams with other sweeteners besides sugar are acting as significant growth-inducing factors.