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The elevating consumer awareness regarding the various health benefits of consuming rice bran oil is primarily the rice bran oil market across the globe. Besides this, the escalating demand for convenient and ready-to-eat (RTE) healthy food products is further bolstering the market for rice bran oil. Moreover, the inflating need for rice bran oil in the food industry to produce shortenings, potato chips, mayonnaise, dressings, margarine, sauces, non-dairy creamers, baked goods, whipped toppings, etc., is acting as another significant growth-inducing factor.

The global rice bran oil market is primarily being driven by the rising demand for edible oils supported by the expanding food and beverage industry. The demand is further encouraged by inflating income levels and rising health consciousness among consumers.