#1
The rising consumer awareness towards dental health and oral hygiene is primarily driving the toothpaste market across the globe. Furthermore, the increasing incidences of dental problems, such as cavities, gingivitis, sensitivity, etc., are further contributing to the market growth. In line with this, the growing consumption of processed foods that are rich in sugar is acting as another significant growth-inducing factor since sugar combines with plaque and weakens the enamel, which makes the teeth vulnerable to decay.
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